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Ticket sales going strong for Michael W. Smith concert

Written on March 27th, 2009

Deadline extended for school sale to March 31

Ticket sales for the upcoming OACS Foundation (OACSF) Michael W. Smith concert are going well, with member schools promoting the event and sponsors secured.

Smith, an award-winning contemporary Christian singer and songwriter, is performing Sat. May 16 at Copps Coliseum in Hamilton, Ontario.

“We’re quite happy with the way the ticket sales are going,” says Larry Lutgendorff, OACSF director of development.

“We have groups everyday calling for tickets,” he says. There are 10,000 tickets for the event and approximately 2,500 have been sold so far.

Ontario Alliance of Christian Schools (OACS) member schools started selling tickets Feb. 14. For each ticket sold through a member school the school receives $5. The deadline for school ticket sales was extended from March 14 to March 31. Tickets are also available through Ticketmaster.

Lutgendorff says schools have been doing “all kinds of interesting things” to sell tickets.

There are joint promotion ads for schools and the OACSF in the areas of Barrie, London and Kitchener. For example in the Barrie area, radio ads on the local Christian station Life 100.3 promote the concert and that tickets are available through the local Unity Christian High School, Timothy Christian School and Alliston Community Christian School.

Quinte Christian High School in Belleville has added a widget to its website that counts down to the time of the concert.

At Cambridge Christian School the Grade 7 students and committees are heading up the ticket sales. They are advertising in churches and on electronic news boards in the city. The ticket sales are a fundraiser for the class’ outdoor trip.

Sponsors have been secured for the event. World Vision is the title sponsor bringing key support needed to make the event happen, says Lutgendorff. Crossroads Television System (CTS) is providing free advertising and production at a reasonable rate. The OACS school that sells the most tickets will be featured on an upcoming ConneCTS program.

FaithLife Financial has partnered with the OACSF for the event, and is a natural fit along with CTS and World Vision as they have mutual goals for promoting the concert and promoting Christian education, notes Lutgendorff.

Other sponsors include Kia of Hamilton, who is providing transportation services for the event, and Gospel Music Association (GMA) Canada, who will provide some of the opening acts and are currently looking into High Valley and Jon Bauer.

OACS parent Andrew Johnson’s Liam MacIain Productions is taking a lead role in organizing the event, corresponding with Smith’s agent and looking after the technical aspects.

“He’s doing a wonderful job of promoting this concert,” says Lutgendorff, adding without him the event probably wouldn’t happen.

Through the event, organizers aim to raise the profile of schools and organizations that “transform lives.”

“It’s overwhelming, this is such a different experience for us as an organization, it’s really stretching us but it’s something that we are really excited about because it opens up the simple idea of Christian education to so many new people,” says Lutgendorff.